What is Circular Fashion?

Fashion is a big part of our lives, and it's an industry that is constantly evolving. But what happens when fashion starts to hurt the planet? Unfortunately, that's exactly what's happening with fast fashion.

Fast fashion is an unsustainable approach to fashion that puts profit above everything else. It's a system that encourages consumers to buy cheap clothing that is designed to be worn a few times and then discarded. This has led to a culture of overconsumption, waste, and pollution.

Fortunately, there is an alternative to fast fashion. It's called circular fashion.

Circular fashion is a new way of thinking about fashion that prioritises sustainability, ethics, and transparency. It's a way of designing, producing, and consuming clothing that takes into account the entire lifecycle of a garment–from design to disposal. The goal of circular fashion is to create a closed-loop system where materials are reused, waste is minimised, and resources are conserved. It's about designing clothing that is made to last, and can be recycled or repurposed at the end of its life. 

By embracing circular fashion, we can reduce the amount of clothing that ends up in landfills, conserve resources, and reduce the carbon footprint of the fashion industry.

At KOZE, we are committed to circular design practices. We believe that it's the ONLY way forward for the fashion industry, and we are proud to be a part of this movement. Our puffer jackets are made from 100% sustainable materials such as recycled cotton and polyester, and we use ethical methods in our production. We want our customers to feel good about the clothes they wear, and we want to make a positive impact on the planet.

The next time you're thinking about buying a new garment, consider the circular fashion model and choose brands like KOZE that prioritise sustainability and ethics.

Discover our range of sustainable puffer jackets here.